​PRESS RELEASE 
(January 14, 2020)
 
Lloyd Daley, reclusive and prolific Jamaican music producer, featured in
revealing new biography - The Matador, by Rich Lowe
 
Lloyd “The Matador” Daley passed away on March 18, of 2018.  Now - two years after his passing, a new book The Matador – Sonic Pioneer of Jamaican Music reveals the impact he made on Jamaican music that continues to this day.  Author Rich Lowe revisits Daley’s memories of building some of the most powerful amplifiers on the island of Jamaica, forming the Matador Sound System, and becoming a top selling music producer in the golden eras of Jamaican Boogie-Shuffle, Ska, Rock Steady and Reggae music.  Daley spent the last four years of his life working on this book project with Rich Lowe.
 
Lloyd Daley produced Jamaican music that was consistent and brimming with quality. He recorded artists of the era who have come to be recognized over time:  Members of The Skatalites, Dennis Brown, The Gladiators, The Wailing Souls, The Heptones, Little Roy, Freddie McKay, Alton Ellis, The Ethiopians, The Hippy Boys, The Abyssinians, Count Ossie, The Viceroys, and many more. As a sound system owner, Daley battled with giants of the day like King Edwards, Coxson Dodd, Duke Reid, and Bells the President.
 
Unlike many other producers of the era, Daley was deeply involved in many of the technical aspects of Jamaican music production.  He was reclusive, and in later years, reportedly angry over violations and piracy that he had experienced.  Rich Lowe shares, “I was aware that even after sixty years since the start of his musical journey, that there was the possibility of speaking with Mr. Daley directly about his music.  I decided to attempt contact.  It was a long shot, and I don’t know what made him decide to engage in a dialogue.  Much later, he would describe it as ‘vibes.’”   
 
Mr. Daley put his trust in this book. Sound system owner Prince Jackie Robinson noted to the author, “You must be a special person for Mr. Daley to share this information with you. He never does that.” Robinson then laughed heartily and continued: “The Matador was The Matador. Is a man that never stand for no foolishness.” 
 
The Matador – Sonic Pioneer of Jamaican Music is now available internationally via Amazon in paperback, Kindle and eBook formats.

Biography
Lloyd Daley – “The Matador”
 
Lloyd David Edward Daley (born 12 July 1939, died 18 March 2018), produced Ska, Reggae, Rock Steady, and Dancehall music in Jamaica under the title of “The Matador.” In addition to music production, Daley was an electronics engineer and he operated a dance hall sound system in Kingston, Jamaica, starting in the mid-1950s. Lloyd Daley operated this dominant sound system in the city where dancehall music was born – Kingston, Jamaica.
 
At a young age, Mr. Daley formed his own electronics business where he repaired televisions and radios, built amplifiers, repaired motors, and installed video cameras, among many other projects. Over time, Mr. Daley created his sound system“Lloyd’s The Matador,” by employing sophisticated engineering techniques and selecting specific songs for play, and this system, with its tremendous capabilities, would ultimately play in every parish in Jamaica. As Lloyd’s The Matador Sound System played, Mr. Daley “clashed” with greats of the 1950s and 1960s, such as  like Duke Reid,  Sinclair “The Lion,” Bells the President, Count Boysie, King Edwards, and Coxson. Mr. Daley was always in search of something more, and he was a determined man who often sought out challenges and competition. Defiance often led to conflict, and The Matador—by definitionas suggested by his name—was prepared to manage this conflict to his advantage.   
 
Mr. Daley operated at the center of the sound system eruption in the mid 1950’s in Jamaica, recording as a producer in the golden eras of Jamaican Boogie-Shuffle, Ska, Rock Steady and Reggae music.  As a producer, Daley had consistency, quality, and was selective.  Lloyd Daley recorded artists of the era who have come to be recognized over time:  Members of The Skatalites, Dennis Brown, The Gladiators, The Wailing Souls, The Heptones, Little Roy, Freddie McKay, Alton Ellis, The Ethiopians, The Hippy Boys, The Abyssinians, Count Ossie, The Viceroys, and many more. As a sound system owner, Lloyd Daley battled with giants of the day like King Edwards, Coxson Dodd, Duke Reid, and Bells the President.
 
In addition to Daley’s music accomplishments, he also had a close connection with iconic Jamaican orchestra leader Eric Deans, whose daughter Deanna Deans, married Daley in 1967.  
The “Deans” name is legendary, Eric Deans was a multitalented musician who earned a reputation as the top orchestra leader in the 1940s and 1950s Kingston club scene.   
 
A new book about Lloyd Daley, The Matador – Sonic Pioneer of Jamaican Music is available internationally via Amazon in paperback, Kindle and eBook formats. 

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 “One of the unsung heroes at the time of course was Lloyd ‘The Matador.’   He was very, very good because Lloyd used to build all these sound system amplifiers.”
-     Graeme Goodall, Federal Recording Studio Engineer 
“Big sounds were never, ever friendly with each other.  They only pretended until they meet in the same dance hall and then it is a different thing.”
-      Lloyd “The Matador” Daley 
 
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