"The Matador – Sonic Pioneer of Jamaican Music" is now available internationally via Amazon in paperback, Kindle and eBook formats.

​PRESS RELEASE 
(January 14, 2020)
 
Lloyd Daley, reclusive and prolific Jamaican music producer, featured in
revealing new biography - The Matador, by Rich Lowe
 
Lloyd “The Matador” Daley passed away on March 18, of 2018.  Now - two years after his passing, a new book The Matador – Sonic Pioneer of Jamaican Music reveals the impact he made on Jamaican music that continues to this day.  Author Rich Lowe revisits Daley’s memories of building some of the most powerful amplifiers on the island of Jamaica, forming the Matador Sound System, and becoming a top selling music producer in the golden eras of Jamaican Boogie-Shuffle, Ska, Rock Steady and Reggae music.  Daley spent the last four years of his life working on this book project with Rich Lowe.
 
Lloyd Daley produced Jamaican music that was consistent and brimming with quality. He recorded artists of the era who have come to be recognized over time:  Members of The Skatalites, Dennis Brown, The Gladiators, The Wailing Souls, The Heptones, Little Roy, Freddie McKay, Alton Ellis, The Ethiopians, The Hippy Boys, The Abyssinians, Count Ossie, The Viceroys, and many more. As a sound system owner, Daley battled with giants of the day like King Edwards, Coxson Dodd, Duke Reid, and Bells the President.
 
Unlike many other producers of the era, Daley was deeply involved in many of the technical aspects of Jamaican music production.  He was reclusive, and in later years, reportedly angry over violations and piracy that he had experienced.  Rich Lowe shares, “I was aware that even after sixty years since the start of his musical journey, that there was the possibility of speaking with Mr. Daley directly about his music.  I decided to attempt contact.  It was a long shot, and I don’t know what made him decide to engage in a dialogue.  Much later, he would describe it as ‘vibes.’”   
 
Mr. Daley put his trust in this book. Sound system owner Prince Jackie Robinson noted to the author, “You must be a special person for Mr. Daley to share this information with you. He never does that.” Robinson then laughed heartily and continued: “The Matador was The Matador. Is a man that never stand for no foolishness.” 
 
The Matador – Sonic Pioneer of Jamaican Music is now available internationally via Amazon in paperback, Kindle and eBook formats.

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